WillowWood Welcomes New CFO To Leadership Team

March 19, 2020

Contact: Lisa Watkins
740.869.3377 ext. 106

WillowWood Welcomes New CFO to Leadership Team

WillowWood is excited to announce the rounding out of its executive leadership with the addition of Craig Higgins as the company’s new chief financial officer. Craig’s focus will be on financial planning, operating budgets, and decision support analysis to guide the leadership team with investments and capital expenditures as well as implementing systems and processes to facilitate WillowWood’s growth as the company scales

“I’m starting at WillowWood at a very unpredictable time not only for us, but for the world,” shared Higgins, who joined the company on March 2, 2020. “Regardless, I am excited to be a part of this team and this company. When you see a company, that has been successful for more than a century, working to become a greater presence in its industry while having the people, the skills, and the backing to accomplish that goal, you want to become part of it.”

“Expertise and experience are obviously critical when selecting a CFO, but culture and fit were equally key determinants in our choice for this role,” said Mahesh Mansukhani, WillowWood’s Chief Executive Officer. “Without a doubt, Craig was the right choice. He’s not only the best fit, but he’s a treasure trove of experience and will further our initiatives to drive performance, growth, and overall success.”

“It is the perfect time for Craig to join WillowWood, given that we are investing in a number of areas including our manufacturing plant and commercial presence” noted Daniel Rubin, Chief Operating Officer at WillowWood. “The financial expertise that Craig will provide will be an immense resource as we evaluate numerous opportunities for growth and new markets.”

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