WillowWood announces Jairo Blumenthal as Managing Director, International Markets

August 1, 2022



WillowWood, Mount Sterling, Ohio announced Jairo Blumenthal as Managing Director, International Markets. His focus will be business development and sales acceleration in international markets outside of the US.

Jairo is a CPO with more than twenty-five years of experience in international markets as well as being a successful serial entrepreneur, specializing in Prosthetic Clinics and O&P Channel Development. He worked at Össur for more than twenty years, both in Europe and in Latin America. His previous role was Vice President, Sales & Marketing for LATAM. He also successfully sold all his O&P businesses in Brazil to Össur in 2013.

“I am excited to join the WillowWood family and it’s talented leaders to help the company achieve its ambitious worldwide goals.” Blumenthal said. “The company’s rich history and high-quality products and solutions make it a fantastic fit for me as WillowWood seeks to accelerate international growth.”

“I am so very excited to be collaborating with Jairo once again after our time together at Össur” said Otto Fernandez, WillowWood’s Chief Commercial Officer. “Jairo has been working with the WillowWood team for the past six months in an advisory capacity and has already identified significant opportunities with a strong plan to drive international expansion. He will be a major addition to the commercial leadership team as we seek to realize WillowWood’s true potential.”

“It’s truly phenomenal that Jairo is joining the WillowWood family” said Mahesh Mansukhani, CEO. “Having known Jairo for fifteen years, I can confidently say there are few people within this industry that have such a strong track-record of combined clinical expertise and business acumen, and this is why Jairo’s reputation precedes him! We look forward to even stronger collaboration with our current international partners and will now bring on new partners in markets where we aren’t as present as we would like.”

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