November 01, 2019 | Contact |

WillowWood Invests in Sales Leadership

WillowWood Invests in Sales Leadership

WillowWood has announced new leadership of its global sales organization with the intent of expanding sales coverage to accelerate growth.  Ajay Nair, BME, MBA, will join the company as the new vice president of sales, effective January 2, 2020.

With 18 years of healthcare, medical device and pharmaceutical experience, Nair is no stranger to the orthotic and prosthetic (O&P) industry. While most recently in the cancer diagnostic field, Nair previously worked at Össur for seven years developing and expanding their Asian markets for orthotics, prosthetics and orthopedic business units.

“It’s incredibly exciting for me to have an opportunity to return to the O&P industry,” shared Nair. “My previous experience was formative in helping me understand how to be a better partner to O&P providers as well as the user community and helped me grow as a person and leader. Now I feel very fortunate to join WillowWood and its storied legacy at a time of tremendous change and growth for the company.”

Earlier this year the majority stake of WillowWood was sold to DW Healthcare Partners, a private equity investment firm based in Toronto, Ontario, and Park City, Utah, in response to growth opportunities and changing competitive dynamics within the industry. New strategic leadership positions, such as Nair’s, will advance the company’s capabilities towards enabling the best clinical outcomes for clinicians and their patients.

“Ajay coming on board is a tremendous addition for WillowWood,” stated Mahesh Mansukhani, WillowWood’s CEO. “As we embark on our mission of creating a top-notch direct sales organization that works in tandem with our long established channel partners, I can’t think of a better individual to lead this effort. Ajay combines years of O&P experience with multiple international sales leadership roles, all of which bodes well for achieving our aggressive growth goals at WillowWood over the coming years.”

About WillowWood Global LLC

Based in Mount Sterling, Ohio, WillowWood Global ( is an industry leading designer, manufacturer, and distributor of prosthetic products, including liners, feet, vacuum systems and components. Recognized for its products’ superior innovation, quality, and patient outcomes, WillowWood’s portfolio includes the Alpha® family of liners, the Koa® LP and Meta® families of high-activity feet, the LimbLogic® vacuum system, and the OMEGA® CAD system. For over 115 years, WillowWood’s prosthetic products have helped individuals with limb loss find comfort and functionality, remain active and live life to the fullest.